Lender and Broker Products, Software, and Services There’s been plenty of chatter lately about lenders trying to rebuild realtor referral pipelines. One company may have found a different angle. Inside Real Estate (yes, the company that bought BoomTown) has quietly launched a new lead solution designed specifically for lenders focused on agent relationships. Consumers enter looking for both financing guidance and help finding a home, creating opportunities for lenders to engage early in the process and strengthen agent partnerships. Several participating lenders have reportedly received qualified applications within days of launch, while also generating new conversations with referral partners. BoldTrail already powers lead generation and nurture for the largest real estate brands and is the chosen partner for more than 400k agents and 14k LOs nationwide. One catch: markets are exclusive… Might be worth checking if your market is still open. Schedule a call or Email/text Mike Ensch at 562-644-2373. Are you making the most of every borrower relationship? Could your retention strategy be working harder for your business? In today’s market, retention takes more than a first-lien mortgage strategy. Lenders looking to strengthen long-term borrower value are turning to HELOCs and HELOANs to support growth across market cycles. Join FirstClose VP of Client Success Andria Lightfoot and Optimal Blue PPE Solution Specialist Cheri Wolfe on June 10 at noon CT for a webinar on building a smarter retention strategy through home equity lending. You’ll learn why these products matter, how pricing consistency can support scalable execution, and how originators can identify opportunities at the point of sale. Register now to strengthen your retention strategy and drive more value from every borrower relationship.