New Orleans, LA (PRWEB) July 01, 2013
UNCF Launches Better Futures at Essence Music Festival

New PSA campaign focuses on bringing African Americans to and by means of college.

UNCF (United Negro College Fund), the nations oldest and most successful minority larger education help organization, will introduce audiences of this years Essence Music Festival (July 5-7) in New Orleans to Far better Futures, a national multimedia public service effort that builds on the organizations 41-year-old campaign to assist African American students get to and through college. It encourages Americans to make an investment in educating African American students as segue to improving the futures of all Americans. It also evolves one particular of the most iconic brand tag lines in advertising history from “A Mind Is A Terrible Point To Waste”