Bunnell, FL (PRWEB) January 29, 2009

The housing market, hit hard by mortgage meltdown and continuing losses in home equity, is creating significant confusion for prospective home buyers. Answering questions is the key to turning these browsing, prospective home buyers into homeowners.

Interactive marketing tools, like mortgage calculators, FHA loan limit finders, local mortgage rates, and finance glossaries are critical to helping a customer engage real estate and mortgage companies. Home buyers increasingly use the Internet to research and finance home purchases, refinance, and investigate loan modifications. If a Realtor or mortgage broker can’t provide answers to preliminary questions–home buyers will go elsewhere.

“MortgageLoan.com knows real estate and mortgage brokers are looking for more economical ways to engage customers online,” states Bill Rice, VP of Content at MortgageLoan .com. “That is why we have repackaged our content, rates, and calculators into easy to use marketing widgets, for their websites and blogs.”

Widgets are becoming a core building block within the Web 2.0 social marketing fabric. Realtors and mortgage lenders are marketing to homeowners and new home buyers with websites, blogs, social networks, and community forums. Mortgage widgets make it easy to bring professional content and functionality to these social media campaigns.

“Many of the first users of MortgageLoan.com’s widgets have demonstrated enormous creativity in mashing up our widgets with their own content to create very successful Internet lead generation platforms,” says Bill Rice. “They are finding these easy to use tools encourage home buyers and homeowners to pick-up the phone for more information.”

MortgageLoan.com has made it simple to get any real estate website looking professional. The online marketing toolkit includes: professionally written finance news, financial terms glossary, mortgage calculators, local FHA loan limit finder, and a variety of other interactive tools.

“The best thing about widgets, like the ones MortgageLoan.com provides, is that they get your online visitor engaged. They are using your information and calculators to get smarter,” explains Bill Rice. “That is going to leave a much stronger impression with the customer–encouraging a call for your expertise.”

With mortgage rates declining and housing prices still dropping, opportunities in the real estate market are significant. However, the secret to capturing that opportunity is to cut through consumers’ confusion–getting them talking to real estate and mortgage experts. This is the core objective of MortgageLoan.com’s new online marketing widgets and tools.

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