Loan originators are acutely aware of demographics (“know your borrower,” right?). Naming generations is relatively recent, and then-People Magazine Editor Landon Y. Jones coined the term Baby Boomer. (He died last year.) The oldest Baby Boomers turn 80 in 2026. By the end of this decade, all baby boomers will be 65 and older, and the number of people 80 and over will double in 20 years. Do you have loan products for them? Without any immigration, the U.S. population will start shrinking in five years. VP JD Vance is among those pushing for an increase in fertility. Vance has suggested giving parents more voting power, according to their numbers of children, or giving low-interest loans to married parents and tax exemptions to women who have four children or more. (Recall that last year JD Vance recommended giving votes to all children in this country but let’s give control over those votes to the parents of those children.) All of these trends and statements do, or could, impact every residential lender. (Today’s podcast can be found here and this week’s are sponsored by the Refi Recapture Engine from LO Autopilot. Did you know lenders lose 80 percent of refi recapture? The Refi Recapture Engine triples recapture volume and delivers refi-ready borrowers to your LOs on a silver platter. They’re so confident in the ROI they let you try before you buy. Contact them for a demo. Hear an interview with consultant Jeremy Potter on when companies should use external labor, why LinkedIn is an intellectual isolation ward, and final thoughts from the year that was in mortgage.)
